Bring your negotiation outcomes to the next level

Every negotiation matters. That's why we're here to provide you with training, support and our ai-powered assistant.

Negotiation Training

Bring your negotiation skills to the next level with the Sound Negotiator method

Negotiation Support

We are here to assist you with the preparation, strategy and the actual negotiation

Negotiation Assistant

Your ai-powered negotiation companion to get the best possible outcomes

Every negotiation matters.

At Sound Negotiator, we provide comprehensive solutions to enhance your negotiation skills. Our offerings include expert negotiation training, personalized strategic assistance, and the AI-powered Sound Negotiator Assistant. We emphasize transparency, resilience, and a deep understanding of both psychological and strategic aspects of negotiation.

Sound Negotiator aims to make this world a better place, one negotiation at a time.

That's why we're here to support you.

Trusted by clients worldwide, we are committed to ethical and transparent negotiation practices. Ready to elevate your negotiations? Book a meeting to discover how we can support and optimize your negotiation process.

Sound Negotiator aims to make this world a better place, one negotiation at a time.

The Sound Negotiator principles

We believe that old-fashioned negotiation methods lead to mediocre outcomes. We advocate for an ethical, sustainable, and straightforward approach to negotiation:

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Transparant

Our approach is baded on honesty and openness, by sticking to the truth you can build truly sustainable solutions and relationships.

Resilient

We do not shy away from conflict; instead, we see it as an opportunity for growth and understanding.

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Inquisitive

Questions create awareness. Be humble, curious, listen and create tailored strategies. Don’t negotiate on autopilot.

Principles Transformative

Transformative

Focus on psychology and emotion, not just on rationality. Negotiate ‘In their world, to their benefit’, not ‘in your perceived rational world, to your benefit’.

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Empowering

The principle of ‘Never negotiate with yourself‘ is vital to build the confidence and comfort required to be a Sound Negotiator.

Your ultimate negotiation companion

Elevate your negotiation game with the Sound Negotiator Assistant. This AI-powered tool is designed to support you through every step of your negotiation process, ensuring you achieve the best outcomes with confidence.
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Are you ready to get better outcomes and boost your productivity?

The Sound Negotiator Assistant is your personal assistant to apply the Sound Negotiator method. Prepare for your negotiations together, draft emails, get answers to your questions and get expert advice.

Transform the way you negotiate.

The Sound Negotiator Assistant is your reliable partner, providing real-time support and expert advice. Whether you’re preparing for a high-stakes business deal or a personal negotiation, our AI-powered assistant helps you navigate the complexities with ease.

Our assistant guides you through every stage of your negotiation, from preparation to post-negotiation review. With personalized strategies and data-driven insights, you’ll be equipped to make informed decisions and achieve optimal outcomes.

The Sound Negotiator Assistant embodies our principles of transparency, resilience, and a deep understanding of both psychological and strategic aspects of negotiation.

Bring your negotiation skills to the next level

Our training will equip you with the skills to achieve the best outcomes, build sustainable relationships, and empower you for every negotiation.

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You're equipped with the skills and knowledge needed to succeed.

Negotiate for a person, and they’ll succeed once. Teach them how to negotiate, and they’ll achieve the best outcomes for a lifetime.

Our negotiation training will help you secure optimal outcomes, build sustainable relationships, and empower you for every negotiation ahead.

Unsure where to start? What process to follow? How to develop the right strategy? Our training in the Sound Negotiator Method provides answers to these questions and more.

We guide you through every step.

From the why and what of your negotiation to lessons learned post-negotiation, our expert negotiators guide you through every step. We offer training, coaching, AI-powered assistance, and direct support, ensuring you’re equipped with the skills and knowledge needed to succeed.

Our approach is based on transparency, resilience, and a deep understanding of both psychological and strategic aspects of negotiation.

Book a meeting to discover how our training can improve your negotiation outcomes.

The ultimate upgrade for your negotiations

Negotiations can be challenging. We simplify the process, help you achieve optimal outcomes, and reduce your stress.

Every negotiation matters.
That's why we're here to support you.

Whether you’re unsure where to start, need a strategic plan, or require thorough preparation, the Sound Negotiator Method is your answer.
Our expert negotiators guide you through every step, ensuring you achieve the best possible outcomes. From training and coaching to AI-powered negotiation assistance and direct support, we equip you with the skills and knowledge needed to succeed.
Our approach is built on transparency, resilience, and a deep understanding of both psychological and strategic aspects of negotiation.

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From preparation to execution, we support you every step of the way.

Clients worldwide turn to Sound Negotiator for a variety of reasons. Be it high-stakes business deals, complex contracts, internal negotiations, M&A negotiations, or personal matters, we provide the expertise and guidance you need.
We start by understanding your unique situation and then tailor a strategy using the Sound Negotiator Method. From preparation to execution, we support you every step of the way.
Our approach helps you gain clarity and confidence, ask the right questions, and understand the other party’s perspective, leading to better outcomes and stronger relationships.

By negotiators, for negotiators

Call us, email us or book a meeting and we will assist you with your negotiations. We start by getting an understanding of your objectives, the situation and your negotiation style. We operate in your world, to your benefit.
  • We will provide you with sound advice to achieve the best possible outcome OR
  • Our experts can join or lead your negotiations
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What our users say:

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Frequently Asked Questions

A Sound Negotiator embodies the principles of transparency, resilience, inquisitiveness, transformation, and empowerment in their negotiation practices. They use the Sound Negotiator Method to achieve ethical, sustainable, and optimal outcomes, focusing on building strong, long-lasting relationships.

The Sound Negotiator Method is a comprehensive approach to negotiation that focuses on transparency, resilience, effective questioning, and understanding both the psychological and strategic aspects of negotiation. Our expert negotiators guide you through every step, from initial preparation to final agreement.

We support a wide range of negotiations, including high-stakes business deals, complex contract negotiations, internal negotiations, procurement negotiations, and even personal negotiations.

Starting with us is simple. We offer a free introduction meeting to get introduced, understand your requirements, and see if a collaboration makes sense. You can book your free meeting on our website.

The Sound Negotiator Assistant is an AI-powered tool created to support you throughout your negotiation process. It provides real-time advice, data-driven insights, and post-negotiation reviews to help you achieve optimal outcomes.

The assistant helps you to prepare for a negotiation, to ask the right questions, to have an agenda, to deal with cultural differences, to draft emails, to analyse emails, and it will answer all your negotiation-related questions

By using the assistant, you can develop tailored strategies, ask the right questions, understand the other party’s perspective, and navigate the negotiation process with confidence. Its real-time advice and data-driven insights help you achieve better outcomes and build stronger, more sustainable relationships.

By using the Sound Negotiator Method, we help you develop tailored strategies, ask the right questions, understand the other party’s perspective, and navigate the negotiation process. With our expert guidance, you’ll achieve better outcomes and build stronger, more sustainable relationships.

Yes, we provide training sessions to enhance your negotiation skills. Our training is built on the Sound Negotiator Principles. The training enables you to apply the Sound Negotiator Method in your negotiations. The training includes various negotiation cases to practice and refine your strategy.

Absolutely. For companies needing comprehensive support for multiple people or projects, we offer tailored solutions. Contact us to discuss your specific needs and receive a custom quote.

Our ongoing support includes follow-up to address any post-negotiation issues and ensure the implementation of the agreed terms. We aim to build a long-term partnership, supporting you in future negotiations and helping you achieve sustained success.

By using the Sound Negotiator Method, we help you develop a tailored strategy, ask the right questions, understand the other party’s perspective, and navigate the negotiation process. With our expert guidance, you’ll achieve better outcomes and build stronger, more sustainable relationships.

The Sound Negotiator Method is unique in its ethical, transparent, and psychologically informed approach. We focus on creating sustainable outcomes and relationships, rather than just closing deals.

Yes, we are experienced in handling international negotiations and are mindful of cultural differences. We tailor our strategies to respect and leverage these differences effectively.

Our negotiators are highly experienced negotiators with backgrounds in various fields. They are trained in the Sound Negotiator Method and continuously update their skills through ongoing education and practice.

Yes, we offer virtual negotiation support to accommodate clients regardless of their location. Our online services are designed to be as effective as in-person support.

At Sound Negotiator, we believe in ethical, honest, and transparent negotiation practices. We do not endorse manipulative tactics and prioritize building trust and sustainable relationships.

We believe that Sound Negotiators can improve quality of life—be it business, public service, or personal interactions.

About us

Sound Negotiator is Fryse’s initiative to bring much-needed innovation to the field of negotiation


Fryse van Dijk is an expert negotiator with a wealth of experience globally. Part of his experience comes from 9 years of working, negotiating in particular, for a well-known Fortune 500 company. He has successfully negotiated strategically important, high-value contracts globally.

During his career, he has lived in South Africa, the Netherlands and Denmark and has now settled in the Netherlands, close to family and friends.

He is currently the Chief Negotiation Officer at Sound Negotiator. For those wondering, yes, that is a new title, and a role he believes should exist in most companies.

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Isn’t negotiation the basis for every art and vocation?

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His belief is that sound negotiation will improve the quality of life for all, be it in business, public service or private life.

Besides his work at Sound Negotiator, he is a member of the board of Young Procurement Professionals and organizes events together with companies and public organizations to inspire and connect young procurement professionals.

On Saturdays, he is a farmhand, trying to ‘negotiate’ with sheep to go in the right direction..

Sound Negotiator has a network of experts and trainers to provide you with any support you require.

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Connect

Get in touch with us so that we can find out where you are going as a negotiator, team or company. We would like to find out what we can do for you if we decide to collaborate.

The world requires more Sound Negotiators.

Join us to make the world a better place, one negotiation at a time.

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