Swinging deals:
What negotiators can learn from the golf course

Golfbal about to be hit by club

Last week was my first time on the golf course, and, while struggling to hit the ball properly, I realised there are similarities between playing golf and negotiating.

Strategic play

In golf, every shot counts. You’re constantly weighing your options – distance, wind, the course ahead. Well, a good player is, I’m just trying to hit the ball. In negotiation, it’s the same deal. You’ve got to anticipate the other side’s next move and plan your strategy. It’s about staying two steps ahead and playing the long game.

Patience

Golf is the ultimate patience test. Everyone I asked during the event said that golf will test your patience. You wait for that perfect moment to swing. Negotiation? No different. Timing can make or break your deal. The right move at the wrong time is as damaging as making the wrong move at the right time. Whether you’re closing a contract or waiting for the wind to die down, patience is key.
Close-up of golfball near pole

Focus and precision

Both golf and negotiation are precision games. In golf, a slight miscalculation sends your ball into the rough. In negotiation, missing the details can derail your deal. Please make sure you observe the body language and the words used by the other side, those details are essential to get the best outcomes. Staying laser-focused is your ticket to success.

Expect the unexpected

Golf and negotiation both love to throw you curveballs. Whether it’s an unexpected sand trap or uncovering new information, adaptability is your best friend. And when things don’t go as planned? Don’t rush yourself, take a break, and use it to prepare yourself for the next steps.
Top-down view of golf course

Practice makes (almost) perfect

Here’s the kicker: both negotiation and golf are about relentless practice. Golfers spend hours perfecting their swing, while negotiators are always sharpening their skills. It’s this dedication that transforms the ordinary into extraordinary.

The takeaway

Both require strategy, quick adaptability, and endless practice. So, next time you’re out there – whether it’s closing a deal or nailing that putt – remember, it’s all about strategy, patience, and embracing the unexpected.

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What do you enjoy more?
Golf or negotiating?

Thanks to the organizers for the very well-organised event, it was a blast to have a pro golfer teaching us the basic techniques while interacting with other procurement professionals!

What do you enjoy more? Golf or negotiating?

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experts on negotiation

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