Your ultimate negotiation companion

Take charge of your negotiations with the Sound Negotiator Assistant. Expert advice. Better decisions. Optimal outcomes.

Negotiate with confidence:

Enter any negotiation prepared and self-assured: no stress, no second-guessing.

Get better results - faster:

Boost your outcomes and save time with expert agendas, strategies, and questions in seconds.

Take control of every negotiation

Handle any situation, read people fast, and secure the best outcomes, every time.

strategy, metrics, pen, paper, negotiation, sound negotiator, ai.

Are you ready to get better outcomes and boost your productivity?

The Sound Negotiator Assistant is your personal assistant to apply the Sound Negotiator method. Prepare for your negotiations together, draft emails, get answers to your questions and get expert advice. In the language you prefer. 

Illustration of the Sound Negotiator assistant, shown on a monitor, negotiation, ai.

Mobile App Available

Take your negotiation support on the go! The Sound Negotiator Assistant is available as a mobile app in the App Store and Play Store.

Access all the features and support you need, anytime, anywhere.

The Sound Negotiator app is available on:

Hey
Sound Negotiator Assistant...

"How do I negotiate my salary?"

Assistant:

Negotiating your salary can be a crucial step in your career. At Sound Negotiator, we recommend the following approach:

  1. Research and Prepare: Gather information on industry standards and salary ranges for your position. Websites like Glassdoor or Payscale can be helpful. This preparation helps you set realistic expectations and strengthens your position.
  1. Understand Their Perspective: Consider the company’s budget, financial health, and how your role contributes to their goals…

"I'm feeling nervous about my next negotiation.. how should I prepare?"

Assistant:

Feeling nervous before a negotiation is completely normal, and preparation is key to boosting your confidence. At Sound Negotiator, we recommend the following steps to prepare effectively:

  1. Understand the Other Party: Research their needs, interests, and any cultural nuances (use Hofstede’s dimensions if applicable). Understanding their world can help you frame your proposals in a way that benefits them.
  2. Set Clear Objectives: Define what you want to achieve. Focus on the process rather than just the outcome…

"I struggle to ask for a lower price, since my counterpart is a dominant character. Thoughts?"

Assistant:

It’s understandable to feel challenged when dealing with a dominant counterpart. Here are some strategies from the Sound Negotiator method to help you navigate this situation:

  1. Reframe the Request: Instead of directly asking for a lower price, frame it as a mutual benefit. For example, “What would be the advantages for both of us if we adjusted the price to [specific amount]?”
  2. Focus on Value: Emphasize the value you bring to the table. Highlight how a fair price benefits…
Sound Negotiator, looking for the best path forward on a map, ai.

Transform the way you negotiate.

Experience negotiation done right. Try the Sound Negotiator Assistant now.

The Sound Negotiator Assistant is your reliable negotiation partner, providing real-time support and expert guidance. Whether you are preparing for a high-stakes business deal or a personal negotiation, our assistant helps you navigate every step with confidence.

Get step-by-step guidance through each stage of negotiation: preparation, discussion, and post-negotiation review. With tailored strategies and practical, data-driven insights, you will be ready to make clear decisions and achieve better outcomes.

The Sound Negotiator Assistant is built on principles of transparency, resilience, and a deep understanding of both the psychological and strategic sides of negotiation.

Pricing

Premium

AI assistant only
10
/month
  • 10-day free trial
  • Use the Sound Negotiator Assistant online or download the mobile app
  • Priority for consulting services

Professional

Consulting + the Assistant
250
/month
  • 10-day free trial
  • Use the Sound Negotiator Assistant online or download the mobile app
  • 1 hour of personal negotiation consulting each month
Advisory

Custom solutions

For companies we offer tailored solutions.
To be discussed
  • Contact us to discuss the possibilities: hello@soundnegotiator.com

Ready to elevate your negotiation skills?
Try the Sound Negotiator Assistant for free today.

Negotiators in a group discussing product details

Trusted by individuals and teams worldwide to make negotiation easier!

Whether you’re negotiating at work or in everyday life, the Sound Negotiator Assistant gives you the confidence, guidance, and strategies you need.

Get step-by-step support, ask better questions, and achieve stronger outcomes, no experience required.

See the difference for yourself: try the Sound Negotiator Assistant for free today.

What our clients say:

Highly skilled trainer, positive atmosphere, high degree of interaction.

Training participant

The Assistant has made my life a lot easier! The app is easy to use, has saved me a lot of time, and has given me new insights during my negotiations.

User of the Assistant

The Sound Negotiator Assistant really feels like a personal coach. Someone who can really help me with negotiations in a structured manner, while also maintaining a flexible attitude as a sparring partner.

User of the Assistant

We've worked with:

The Sound Negotiator principles

We believe that old-fashioned negotiation methods lead to mediocre outcomes. We advocate for an ethical, sustainable, and straightforward approach to negotiation:

Sound Negotiator principles transparant, negotiation, ai.
Transparant

Our approach is baded on honesty and openness, by sticking to the truth you can build truly sustainable solutions and relationships.

Sound Negotiator 'resilient' principle illustration

Resilient

We do not shy away from conflict; instead, we see it as an opportunity for growth and understanding.

Sound Negotiator principles inquisitive, negotiation, ai.

Inquisitive

Questions create awareness. Be humble, curious, listen and create tailored strategies. Don’t negotiate on autopilot.

Sound Negotiator 'transformative' principle illustration

Transformative

Focus on psychology and emotion, not just on rationality. Negotiate ‘In their world, to their benefit’, not ‘in your perceived rational world, to your benefit’.

Sound Negotiator principles empowering, negotiation, ai.

Empowering

The principle of ‘Never negotiate with yourself‘ is vital to build the confidence and comfort required to be a Sound Negotiator.

A step-by-step look:

Curious how to get the support of the Sound Negotiator Assistant?

1. Register

Quick and easy

2. Try it

1 month for free

3. Subscribe

If you experience the value

4. Enjoy

The improved negotiation outcomes and saved time!

We believe that Sound Negotiators can improve quality of life—be it business, public service, or personal interactions.

About us

Sound Negotiator is Fryse’s initiative to bring much-needed innovation to the field of negotiation

Fryse van Dijk is an expert negotiator with a wealth of experience globally. Part of his experience comes from 9 years of working, negotiating in particular, for a well-known Fortune 500 company. He has successfully negotiated strategically important, high-value contracts globally.

During his career, he has lived in South Africa, the Netherlands and Denmark and has now settled in the Netherlands, close to family and friends.

He is currently the Chief Negotiation Officer at Sound Negotiator. For those wondering, yes, that is a new title, and a role he believes should exist in most companies.

Portrait of Fryse van Dijk, sound negotiator, negotiation, ai.

Isn’t negotiation the basis for every art and vocation?

sheep on grass field, sound negotiator, negotiation, ai.

His belief is that sound negotiation will improve the quality of life for all, be it in business, public service or private life.

Besides his work at Sound Negotiator, he is a member of the board of Young Procurement Professionals and organizes events together with companies and public organizations to inspire and connect young procurement professionals.

On Saturdays, he is a farmhand, trying to ‘negotiate’ with sheep to go in the right direction..

Frequently Asked Questions

A Sound Negotiator embodies the principles of transparency, resilience, inquisitiveness, transformation, and empowerment in their negotiation practices. They use the Sound Negotiator Method to achieve ethical, sustainable, and optimal outcomes, focusing on building strong, long-lasting relationships.

The Sound Negotiator Assistant is an AI-powered tool created to support you throughout your negotiation process. It provides real-time advice, data-driven insights, and post-negotiation reviews to help you achieve optimal outcomes.

Starting with the assistant is simple. We offer a free trial with our negotiation training programs. You can also subscribe directly on our website.

We offer flexible pricing options, including a free 1-month trial with our training programs and subscription plans starting at €58 per month. Custom solutions are available for companies wanting comprehensive support.

Yes, the assistant will align with your negotiation style and preferences, ensuring that you will feel comfortable with the recommendations and advice.

The assistant helps you to prepare for a negotiation, to ask the right questions, to have an agenda, to deal with cultural differences, to draft emails, to analyse emails, and it will answer all your negotiation-related questions

While ChatGPT provides general information and assistance, the Sound Negotiator Assistant is specifically designed for negotiation support. It leverages the Sound Negotiator Method to offer tailored strategies and real-time advice, ensuring you achieve the best possible outcomes in your negotiations.

By using the assistant, you can develop tailored strategies, ask the right questions, understand the other party’s perspective, and navigate the negotiation process with confidence. Its real-time advice and data-driven insights help you achieve better outcomes and build stronger, more sustainable relationships.

The assistant is unique in its ethical, transparent, and psychologically informed approach. It focuses on creating sustainable outcomes and relationships, rather than just closing deals.

Yes, the assistant is designed to handle international negotiations and is mindful of cultural differences. It tailors its strategies to respect and leverage these differences effectively.

The assistant has been developed by Sound Negotiator, and has been extensively tested in a wide variety of negotiations. The assistant is continuously updated and trained with the latest insights.

At Sound Negotiator, we believe in ethical, honest, and transparent negotiation practices. We do not endorse manipulative tactics and prioritize building trust and sustainable relationships.

For negotiators, by negotiators

Call us, email us or book a meeting and we will assist you with your negotiations. We start by getting an understanding of your objectives, the situation and your negotiation style. We operate in your world, to your benefit.
  • We will provide you with sound advice to achieve the best possible outcome OR
  • Our experts can join or lead your negotiations
Sound Negotiator illustration, negotiation, ai.

Sound Negotiator is here to provide you with any support you require.

Sound Negotiator illustration, strategy, ai.

Connect

Get in touch with us so that we can find out where you are going as a negotiator, team or company. We would like to find out what we can do for you if we decide to collaborate.

The world requires more Sound Negotiators.

Join us to make the world a better place, one negotiation at a time.

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