Why should you incorporate Creating Shared Value (CSV) into your negotiations?

Imagine if every negotiation you engage in could not only drive business success but also create a positive impact on society.

Creating Shared Value (CSV)

Creating Shared Value (CSV) is a strategy introduced by Michael E. Porter and Mark R. Kramer. It focuses on enhancing a company’s competitiveness while advancing the economic and social conditions of the communities where it operates.

CSV is closely linked to the United Nations’ Sustainable Development Goals (SDGs). By taking into account the SDGs during negotiations, your efforts will contribute to a more sustainable and equitable world.

Create value by addressing societal needs

To implement CSV, start by identifying the social issues that intersect with your business. Focus on areas where your company can create value by addressing these societal needs. Engage with stakeholders to understand their challenges and align your business strategies to create mutual benefits. Measure and report the impact of your initiatives to ensure continuous improvement and transparency.

We believe that ethical and sustainable negotiation practices are crucial to achieving this. By understanding the needs and goals of all parties involved, we strive to create outcomes that drive both business growth and social impact. Every negotiation should benefit all, sometimes by not making a deal.

How are you integrating CSV into your negotiations?

Let me know what you think! Share your thoughts, and experiences, and let’s inspire each other to negotiate for a better future.

Sound Negotiator:
experts on negotiation

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