The ultimate upgrade for your negotiations

Negotiations can be challenging. We simplify the process, help you achieve optimal outcomes, and reduce your stress.

Expert guidance

Benefit from seasoned negotiators with years of experience.

Tailored strategies

Personalized plans to fit your unique needs.

Comprehensive support

From preparation to post-negotiation review, we’ve got you covered.

Every negotiation matters.
That's why we're here to support you.

Whether you’re unsure where to start, need a strategic plan, or require thorough preparation, the Sound Negotiator Method is your answer.
Our expert negotiators guide you through every step, ensuring you achieve the best possible outcomes. From training and coaching to AI-powered negotiation assistance and direct support, we equip you with the skills and knowledge needed to succeed.
Our approach is built on transparency, resilience, and a deep understanding of both psychological and strategic aspects of negotiation.

Book a meeting to discover how we can support you.

Sound Negotiator aims to make this world a better place, one negotiation at a time.

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From preparation to execution, we support you every step of the way.

Clients worldwide turn to Sound Negotiator for a variety of reasons. Be it high-stakes business deals, complex contracts, internal negotiations, M&A negotiations, or personal matters, we provide the expertise and guidance you need.
We start by understanding your unique situation and then tailor a strategy using the Sound Negotiator Method. From preparation to execution, we support you every step of the way.
Our approach helps you gain clarity and confidence, ask the right questions, and understand the other party’s perspective, leading to better outcomes and stronger relationships.

Ready to see how we can assist you? Book a meeting to discover how Sound Negotiator can optimize your negotiations.

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Interim Services

In addition to our negotiation support services, Sound Negotiator can provide interim CPOs, strategic procurement experts and interim negotiators. Our seasoned professionals can step in to provide expert leadership and support, ensuring your procurement and negotiation strategies are executed flawlessly.

Sound Negotiator aims to make this world a better place, one negotiation at a time.

The Sound Negotiator principles

We believe that old-fashioned negotiation methods lead to mediocre outcomes. We advocate for an ethical, sustainable, and straightforward approach to negotiation:

Sound Negotiator principles transparant, negotiation, ai.
Transparant

Our approach is baded on honesty and openness, by sticking to the truth you can build truly sustainable solutions and relationships.

Resilient

We do not shy away from conflict; instead, we see it as an opportunity for growth and understanding.

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Inquisitive

Questions create awareness. Be humble, curious, listen and create tailored strategies. Don’t negotiate on autopilot.

Principles Transformative

Transformative

Focus on psychology and emotion, not just on rationality. Negotiate ‘In their world, to their benefit’, not ‘in your perceived rational world, to your benefit’.

Sound Negotiator principles empowering, negotiation, ai.

Empowering

The principle of ‘Never negotiate with yourself‘ is vital to build the confidence and comfort required to be a Sound Negotiator.

Pricing

At Sound Negotiator, we offer flexible and transparent pricing options tailored to meet your unique circumstances. Our goal is to provide you with the best possible support and outcomes for your negotiations.

We believe in building strong relationships from the start. That’s why we offer a free introduction meeting to get introduced, understand your requirements, and see if a collaboration makes sense.

Hourly support

250
/hour
  • For those who want expert advice on an as-needed basis, we offer hourly support.

Retainer agreements

Starting from:
2.000
/month
  • For ongoing support and peace of mind, consider our retainer agreements.
  • Includes 9 hours of support.
Popular

Project support

  • Whether it's a high-stakes business deal or a complex contract negotiation, we are here to support you from beginning to end.
  • We can work with a fixed fee or a performance-based fee based on the value created or savings achieved

Custom quotes

  • For companies needing support for multiple people or projects, we offer tailored solutions.
  • Contact us to discuss the possibilities: hello@soundnegotiator.com

Ready to take your negotiations to the next level?
Book your free initial meeting today to find out how we can support you.

What our clients say:

We've worked with:

A step-by-step look:

Curious about how we help you succeed in your negotiations?

Here’s a step-by-step look at our comprehensive support process, designed to support you from start to finish:

1.

Kick-off meeting

  • Introduction: We start with a kickoff meeting to understand your unique needs and objectives. This is an opportunity to get to know each other and discuss the specifics of the negotiation you’re facing.
  • Assessment: We assess the situation, identifying key stakeholders, potential challenges, and desired outcomes.

2.

Strategy development

  • Tailored plan: Based on our initial assessment, we develop a tailored negotiation strategy using the Sound Negotiator Method. This includes identifying your goals, understanding the other party’s perspective, and planning your approach.
  • Preparation: We assist you in gathering all necessary information, understanding the context, and preparing any required documents or materials.

3.

Training and coaching

  • Skills training: We provide targeted training sessions to enhance your negotiation skills, focusing on transparency, resilience, and effective questioning techniques.
  • Mock negotiations: We conduct mock negotiations to practice and refine your strategy, ensuring you feel confident and prepared.

4.

Active negotiation support

  • Guidance and advice: During the actual negotiation, we offer real-time guidance and advice. This can be done remotely or in person, depending on your needs.
  • Adaptive strategy: We help you adapt your strategy as the negotiation progresses, ensuring you stay flexible and responsive to new developments.

5.

Post-negotiation review

  • Analysis: Once the negotiation is finalized, we conduct a thorough review to analyze the outcomes and identify any lessons learned
  • Continuous improvement: We provide feedback and recommendations for future negotiations, helping you continuously improve your skills and strategies.

6.

Ongoing support

  • Follow-up: We offer ongoing support to address any post-negotiation issues and ensure the implementation of the agreed terms.
  • Long-term partnership: We aim to build a long-term partnership, supporting you in future negotiations and helping you achieve sustained success.

Frequently Asked Questions

A Sound Negotiator embodies the principles of transparency, resilience, inquisitiveness, transformation, and empowerment in their negotiation practices. They use the Sound Negotiator Method to achieve ethical, sustainable, and optimal outcomes, focusing on building strong, long-lasting relationships.

The Sound Negotiator Method is a comprehensive approach to negotiation that focuses on transparency, resilience, effective questioning, and understanding both the psychological and strategic aspects of negotiation. Our expert negotiators guide you through every step, from initial preparation to final agreement.

We support a wide range of negotiations, including high-stakes business deals, complex contract negotiations, internal negotiations, procurement negotiations, and even personal negotiations.

Starting with us is simple. We offer a free introduction meeting to get introduced, understand your requirements, and see if a collaboration makes sense. You can book your free meeting on our website.

Our negotiation support services include a kickoff meeting, strategy development, training and coaching, active negotiation support, post-negotiation review, and ongoing support. We tailor our approach to meet your specific needs and objectives.

Yes, we provide training sessions to enhance your negotiation skills. Our training is built on the Sound Negotiator Principles. The training enables you to apply the Sound Negotiator Method in your negotiations. The training includes various negotiation cases to practice and refine your strategy.

We offer flexible and transparent pricing options, including hourly support, retainer agreements, project support (hourly, retainer, fixed pricing, or performance-based), and custom quotes for companies needing support for multiple people or projects.

Absolutely. For companies needing comprehensive support for multiple people or projects, we offer tailored solutions. Contact us to discuss your specific needs and receive a custom quote.

Once the negotiation is finalized, we conduct a thorough review to analyze the outcomes and identify any lessons learned. We provide feedback and recommendations for future negotiations to help you continuously improve your skills and strategies.

Our ongoing support includes follow-up to address any post-negotiation issues and ensure the implementation of the agreed terms. We aim to build a long-term partnership, supporting you in future negotiations and helping you achieve sustained success.

By using the Sound Negotiator Method, we help you develop a tailored strategy, ask the right questions, understand the other party’s perspective, and navigate the negotiation process. With our expert guidance, you’ll achieve better outcomes and build stronger, more sustainable relationships.

The Sound Negotiator Method is unique in its ethical, transparent, and psychologically informed approach. We focus on creating sustainable outcomes and relationships, rather than just closing deals.

Yes, we are experienced in handling international negotiations and are mindful of cultural differences. We tailor our strategies to respect and leverage these differences effectively.

Our negotiators are highly experienced negotiators with backgrounds in various fields. They are trained in the Sound Negotiator Method and continuously update their skills through ongoing education and practice.

Yes, we offer virtual negotiation support to accommodate clients regardless of their location. Our online services are designed to be as effective as in-person support.

At Sound Negotiator, we believe in ethical, honest, and transparent negotiation practices. We do not endorse manipulative tactics and prioritize building trust and sustainable relationships.

By negotiators, for negotiators

Call us, email us or book a meeting and we will assist you with your negotiations. We start by getting an understanding of your objectives, the situation and your negotiation style. We operate in your world, to your benefit.
  • We will provide you with sound advice to achieve the best possible outcome OR
  • Our experts can join or lead your negotiations
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We believe that Sound Negotiators can improve quality of life—be it business, public service, or personal interactions.

About us

Sound Negotiator is Fryse’s initiative to bring much-needed innovation to the field of negotiation


Fryse van Dijk is an expert negotiator with a wealth of experience globally. Part of his experience comes from 9 years of working, negotiating in particular, for a well-known Fortune 500 company. He has successfully negotiated strategically important, high-value contracts globally.

During his career, he has lived in South Africa, the Netherlands and Denmark and has now settled in the Netherlands, close to family and friends.

He is currently the Chief Negotiation Officer at Sound Negotiator. For those wondering, yes, that is a new title, and a role he believes should exist in most companies.

Portrait of Fryse van Dijk, sound negotiator, negotiation, ai.

Isn’t negotiation the basis for every art and vocation?

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His belief is that sound negotiation will improve the quality of life for all, be it in business, public service or private life.

Besides his work at Sound Negotiator, he is a member of the board of Young Procurement Professionals and organizes events together with companies and public organizations to inspire and connect young procurement professionals.

On Saturdays, he is a farmhand, trying to ‘negotiate’ with sheep to go in the right direction..

Sound Negotiator is here to provide you with any support you require.

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Connect

Get in touch with us so that we can find out where you are going as a negotiator, team or company. We would like to find out what we can do for you if we decide to collaborate.

The world requires more Sound Negotiators.

Join us to make the world a better place, one negotiation at a time.

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