Learn from seasoned negotiators with years of experience.
Gain hands-on experience through interactive exercises and real-world scenarios.
Customized training to meet your specific needs and objectives.
Negotiate for a person, and they’ll succeed once. Teach them how to negotiate, and they’ll achieve the best outcomes for a lifetime.
Our negotiation training will help you secure optimal outcomes, build sustainable relationships, and empower you for every negotiation ahead.
Unsure where to start? What process to follow? How to develop the right strategy? Our training in the Sound Negotiator Method provides answers to these questions and more.
Sound Negotiator aims to make this world a better place, one negotiation at a time.
From the why and what of your negotiation to lessons learned post-negotiation, our expert negotiators guide you through every step. We offer training, coaching, AI-powered assistance, and direct support, ensuring you’re equipped with the skills and knowledge needed to succeed.
Our approach is based on transparency, resilience, and a deep understanding of both psychological and strategic aspects of negotiation.
Book a meeting to discover how our training can improve your negotiation outcomes.
Sound Negotiator aims to make this world a better place, one negotiation at a time.
Whether you aim to enhance internal negotiations, improve procurement skills, or foster a better negotiation culture, we provide the expertise and training you require.
Our approach starts with understanding your unique situation. We assess your negotiation skills and capabilities before creating a tailored plan.
From assessment to implementation, we support you every step of the way. Our training has helped companies and individuals ask the right questions, understand the other party’s perspective, and navigate the negotiation process.
With us, you’ll achieve better outcomes and build stronger, more sustainable relationships.
Having expert negotiators as trainers means everything you learn can be applied in the real world. Theory is the flower of practice, not the root.
Focus on what matters most—making informed decisions and achieving the best possible outcomes.
Want to learn more about the Sound Negotiator Method and our training programs?
Book a meeting or request more information to discover how Sound Negotiator will benefit your negotiation capabilities.
We believe that old-fashioned negotiation methods lead to mediocre outcomes. We advocate for an ethical, sustainable, and straightforward approach to negotiation:
Our approach is baded on honesty and openness, by sticking to the truth you can build truly sustainable solutions and relationships.
Resilient
We do not shy away from conflict; instead, we see it as an opportunity for growth and understanding.
Inquisitive
Questions create awareness. Be humble, curious, listen and create tailored strategies. Don’t negotiate on autopilot.
Transformative
Focus on psychology and emotion, not just on rationality. Negotiate ‘In their world, to their benefit’, not ‘in your perceived rational world, to your benefit’.
Empowering
The principle of ‘Never negotiate with yourself‘ is vital to build the confidence and comfort required to be a Sound Negotiator.
At Sound Negotiator, we offer flexible and transparent pricing options tailored to meet your unique circumstances.
We believe in building strong relationships from the start. That’s why we start with a meeting to get introduced, understand your requirements, and see if a collaboration makes sense.
Spend less time and get better outcomes. How to use the Sound Negotiator Assistant.
Curious about how we help you succeed in your negotiations?
Here’s a step-by-step look at our comprehensive support process, designed to support you from start to finish:
A Sound Negotiator embodies the principles of transparency, resilience, inquisitiveness, transformation, and empowerment in their negotiation practices. They use the Sound Negotiator Method to achieve ethical, sustainable, and optimal outcomes, focusing on building strong, long-lasting relationships.
The Sound Negotiator Method is a comprehensive approach to negotiation that focuses on transparency, resilience, effective questioning, and understanding both the psychological and strategic aspects of negotiation. Our expert negotiators guide you through every step, from initial preparation to final agreement.
We offer training for various levels of expertise, including novice, intermediate, and expert negotiators. Our training covers a wide range of negotiation scenarios, from internal negotiations to procurement and high-stakes business deals.
Starting with us is simple. We offer a free introduction meeting to get introduced, understand your requirements, and see if a collaboration makes sense. You can book your free meeting on our website.
Our negotiation training services include a negotiation culture assessment, customized training plans, workshops and sessions, interactive exercises, implementation support, post-training review, and ongoing support, including the AI-powered Negotiation Assistant. We tailor our approach to meet your specific needs and objectives.
No, we don’t offer virtual negotiation training. We see better results training in person, especially because negotiation is very much about interpersonal skills.
We offer flexible and transparent pricing options, including one-day, two-day, and three-day training programs, each with one month of free use of our AI-powered Negotiation Assistant. We also offer custom programs tailored to your specific needs.
Absolutely. For companies looking to enhance their negotiation culture and capabilities, we offer tailored solutions. Contact us to discuss your specific needs and receive a custom quote.
Once the training is completed, we conduct a thorough review to evaluate its effectiveness and gather feedback. We provide recommendations for further improvement and offer additional support as required.
Our ongoing support includes follow-up to address any questions and ensure the successful implementation of the strategies learned. We aim to build a long-term partnership, supporting you in future negotiations and helping you achieve sustained success.
By using the Sound Negotiator Method, we help you develop tailored strategies, ask the right questions, understand the other party’s perspective, and navigate the negotiation process. With our expert guidance, you’ll achieve better outcomes and build stronger, more sustainable relationships.
The Sound Negotiator Method is unique in its ethical, transparent, and psychologically informed approach. We focus on creating sustainable outcomes and relationships, rather than just closing deals.
Yes, participants who complete our training programs receive a certificate of completion, recognizing their new skills and understanding of the Sound Negotiator Method.
Our trainers are highly experienced negotiators with backgrounds in various fields. They are trained in the Sound Negotiator Method and continuously update their skills through ongoing education and practice.
At Sound Negotiator, we believe in ethical, honest, and transparent negotiation practices. We do not endorse manipulative tactics and prioritize building trust and sustainable relationships.
The Sound Negotiator Negotiation Assistant is an AI-powered assistant designed to support you throughout your negotiation process. It helps you prepare, strategize, and execute negotiations more effectively by providing advice, recommendations, and strategies. You can try out the assistant for free if you get trained by us.

Fryse van Dijk is an expert negotiator with a wealth of experience globally. Part of his experience comes from 9 years of working, negotiating in particular, for a well-known Fortune 500 company. He has successfully negotiated strategically important, high-value contracts globally.
During his career, he has lived in South Africa, the Netherlands and Denmark and has now settled in the Netherlands, close to family and friends.
He is currently the Chief Negotiation Officer at Sound Negotiator. For those wondering, yes, that is a new title, and a role he believes should exist in most companies.
His belief is that sound negotiation will improve the quality of life for all, be it in business, public service or private life.
Besides his work at Sound Negotiator, he is a member of the board of Young Procurement Professionals and organizes events together with companies and public organizations to inspire and connect young procurement professionals.
On Saturdays, he is a farmhand, trying to ‘negotiate’ with sheep to go in the right direction..
Get in touch with us so that we can find out where you are going as a negotiator, team or company. We would like to find out what we can do for you if we decide to collaborate.
The world requires more Sound Negotiators.
Join us to make the world a better place, one negotiation at a time.
